WHY GRU EXISTS
FOR UNDERGROUND ARTISTS WHO DESERVE MORE.
We support underground and independent artists who are building something real in music scenes around the world. GRU helps cut through the noise of the mainstream, bypass gimmicks and gatekeepers, and connect with a global community that values authenticity. From sync licensing and scene documentation to tour-planning resources and artist networking, we offer the tools and support to help real artists grow and find real opportunities on their own terms.
WE’VE BEEN WHERE YOU ARE.
We’ve been in DIY bands, played basement shows and clubs, and know just how hard it is to break through.
THAT’S WHY WE BUILT GRU.
We cut through the noise of mass media and pop culture hype. We stand with underground artists who hustle hard, stay true, and deserve to be heard on their own terms.
REAL EXPOSURE. REAL FANS. REAL SUPPORT.
Whether you're playing basements, bars, or backyard shows, GRU helps you grow without selling out. Stay true to your sound. We'll help you find your people and build something real.
What we offer:
Scene-based playlists updated every 3 to 6 months, featuring active artists and photographers from around the world. Artists can use these playlists to discover similar bands, connect with them, and book shows together when playing in new cities or planning a tour.
A free venue resource page with crowd-sourced, DIY-friendly spots and booking contacts from around the globe.
A global DIY community on Discord where artists connect, trade knowledge, and help each other book shows.
Sync licensing opportunities to get your music placed in film, TV, video games, and commercials.