WHY GRU EXISTS
FOR UNDERGROUND ARTISTS WHO DESERVE MORE.
We support independent artists who are building something real in music scenes around the world. GRU helps cut through the noise of the mainstream, bypass gimmicks and gatekeepers, and connect with a global community that values authenticity. From scene documentation and tour-planning resources to artist networking and sync licensing, we offer the tools and support to help real artists grow and find real opportunities on their own terms.
WE’VE BEEN WHERE YOU ARE.
We’ve played basement shows, toured in beat-up vans, and pushed through the DIY grind. GRU was built for artists who hustle hard and stay true. Whether you're playing bars, backyards, or small clubs, we’re here to help you grow without selling out.
What we offer:
Scene-based playlists updated every 3 to 6 months, featuring active artists and photographers from around the world. Artists can use these playlists to discover similar bands, connect with them, and book shows together when playing in new cities or planning a tour.
A free venue resource page with crowd-sourced, DIY-friendly spots and booking contacts from around the globe.
A global DIY community on Discord where artists connect, trade knowledge, and help each other with things like booking shows.
Sync licensing opportunities to get your music placed in film, TV, video games, and commercials.